Your marketing budget plays a major role in choosing between PPC and SEO. PPC requires constant funding, especially in competitive niches with high cost-per-click rates. SEO requires upfront investment but becomes more cost-effective over time. Businesses with limited budgets often start with SEO, while those seeking quick wins allocate money to targeted PPC campaigns. https://seofat.com/blog/ppc-management-services-vs-seo/