Customers often make up their minds within seconds of seeing a storefront. A well-crafted logo displayed prominently on signage sets the tone for that decision. It gives the first impression of the brand—whether it’s modern and trustworthy or outdated and unclear. A logo isn’t just an image; it’s a powerful visual tool that communicates who you are and what you offer. When customers r... https://sustainablesignsandgraphics.com/from-sketch-to-storefront-the-importance-of-logo-design-in-signage/