The BCG Matrix is an important Device in determining no matter whether a company need to invest or divest in its strategic small business units. The matrix involves putting the strategic enterprise models of a business in one of 4 categories; query marks, stars, dogs and income cows. No1AssignmentHelp.Com https://arthurrxoao.thezenweb.com/the-smart-trick-of-ivey-case-studies-that-nobody-is-discussing-72781353